Nike Inc. earnings declined from 1983 to 1986 because of competition and a changing consumer preference. New product lines were added, and the company entered the golf industry in 1986 with a new line of golf shoes.
The golf line did not grow as the company was focused on other shoe lines but with a strategy of hiring company spokespersons with celebrity status, such as Michael Jordan, Alonzo Mourning and others. Nike continued this strategy in 1995 by signing soon to be superstar Tiger Woods to a 20-year, $40 million endorsement contract, even though the company did not have a line of golf equipment or golf balls.
Nike Golf was established in 1998, when Nike was among the top five marketers of golfing apparel. Nike Golf was formed to manufacture and sell golf clubs and balls to cash in on the growing golf market.
Their first branded golf balls were sold in 1999, and the first clubs were introduced for sale in 2002. Nike continued its proven strategy of signing tour professionals like Paul Casey, Lucas Glover and Anthony Kim for endorsements.
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Nike 20XI-S Balls
The Nike 20XI-S range of golf balls has a new radically designed inner core that is engineered for longer distance with greater control.
Basically the inner core allows a faste... »more
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Nike 20XI-X Balls
The Nike 20XI range of golf balls has a new radically designed inner core that is engineered for longer distance with greater control.
Basically the inner core allows a faster... »more
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-Tiger Woods Logo.
-Made of Durable Nylon.
-Patented Wind Release System.
-Reinforced Fibreglass Shaft
-Push Button Auto Open.
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Nike Access Carry II Stand Bag
Durable but light weight. Offers Easy access to accessories on and off the course. An excellent all round bag.
Nike Access Carry II Stand Bag Features:
6-way top,... »more
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Nike Golfs new version of the ever popular Air Zoom Elite range, exceptional quality.
Technology :-
- Premium full grain leather with caged lateral support system.
- Sympatex All Weather system... »more
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Technology :-
- Premium full grain leather.
- Breathable water Shield Pro.
- Zoom Air unit in heel, low profile for responsive cushioning with stability.
- Full length Phylon midsole.
- Nike Po... »more
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Technology :-
- Premium full grain leather.
- Breathable water Shield Pro.
- Zoom Air unit in heel, low profile for responsive cushioning with stability.
- Full length Phylon midsole.
- Nike Po... »more
info
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Nike Golfs most advanced golf shoe. Designed specifically for Tiger Woods. Why compromise ? Wear the shoe that the best golfer ever wears.
Technology :-
- Balistic mesh with premium soft support... »more
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Nike Tote Shoe Bag - a great shoe bag at a great price.
'-Durable resilient nylon.
-Strategically placed mesh provides maximum moisture ventilation.
-Tote sixe accommodates most shoe sizes.... »more
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-Nike Embroiderd Tri Fold Towel - Colour Black Graphite
-16" x 24" embroidered tri fold towel
-Made with sheared 100% cotton velour
One of the best priced branded golf towels available - affo... »more
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Nike Heritage Golf Shoe.
A well made lightweight, leather, waterproof golf shoe at an affordable price. One of our best selling styles. Considered an excellent choice shoe by all at Golf Equipment... »more
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Nike Heritage Golf Shoe.
A well made lightweight, leather, waterproof golf shoe at an affordable price. One of our best selling styles. Considered an excellent choice shoe by all at Golf Equipment... »more
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